A personalized stand vs. a generic one

The blue plastic sign from the marketplace works for nobody in particular. That's the problem.

	The usual way	TNG
Whose shop is it?	Anyone's — same sign as three shops down the street	Yours — your logo, your words, your colors
Trust at the counter	Looks like an ad	Looks like it belongs
What it asks	A crowded menu of options	One clear ask, written by you
Knowing it works	No idea	Every scan counted on its own page
Reordering	Hunt the marketplace again	One click from your numbers page